Your marijuana marketing strategy may already include video content for your audience to see in addition to other content formats that you are putting out there. If it doesn’t, then you really need to rethink your strategy. Providing video content to your community is imperative to those marijuana businesses that want to expand their reach, […]
As marijuana sales have skyrocketed and continued to grow since the birth of legalization, so has a budding industry. A first of its kind industry burst out of legalization and rapidly grew in the midst of constantly changing laws, future unknowns and an overall lack of support from the federal government. Being part of the […]
The birth of the marijuana industry has really set off a ripple effect that can be seen both near and far. Being in business in such a young industry can be tricky and requires business owners to constantly be ready for change. As the marijuana industry continues to evolve, marijuana businesses need to continue to […]
The approval rating for legalizing marijuana is at its highest rate in nearly 50 years among the American public according to Gallup. Gallup’s survey suggests that the overall approval rating for legalized recreational marijuana is up to 60% nationwide. Although all groups of people surveyed have an increased approval rating, approval from Millennials has increased […]
The birth of the marijuana industry began with a focus on medical marijuana. The potential benefits that marijuana has when used for treating medical conditions are numerous and technically unexplored due to a lack of scientific studies in the United States. But as medical marijuana has spread across the country and patients flocked, it is […]
Having a strong digital presence is a must for any business in today’s world, especially for a cannabis business. Without it, your business won’t be found while your competitors will be causing you to lose customers. But navigating the digital space can be complex and confusing. But doing nothing is a disservice to your budding […]
The marijuana industry and hospitality industry have similar challenges. The marijuana industry can learn a lot from the history of marketing hospitality businesses online. Lesson #1 The hospitality industry was slow to launch well-designed websites when the Internet became relevant many years ago. They were even slower to apply sound search engine optimization (SEO) techniques […]
57 percent of all people who use the Internet are over the age of 50, or have a physical disability. This is a large, although mostly untapped, marketing opportunity for Cannabis businesses. Older customers, and women, are increasingly turning to medical marijuana for pain relief and other reasons. Marijuana use by women is increasing rapidly. […]
The cannabis industry has been booming over the past several years. However, there is still much to be concerned about as new industry trends arise. As a pioneer in the industry, other states can learn a lot from Colorado. As time passes, marijuana business consolidation is increasing at an alarming rate. This is bad news […]
Most marijuana businesses have been so busy with licensing, and running their businesses that they are neglecting their most important marketing tool. Their website! Websites are the only online marketing tool that marijuana businesses have 100%control over. It is crucial to make a good first impression with your website design. Make sure your website has […]