Your marijuana marketing strategy may already include video content for your audience to see in addition to other content formats that you are putting out there. If it doesn’t, then you really need to rethink your strategy. Providing video content to your community is...
The approval rating for legalizing marijuana is at its highest rate in nearly 50 years among the American public according to Gallup. Gallup’s survey suggests that the overall approval rating for legalized recreational marijuana is up to 60% nationwide. Although all...
Social media has changed the way we do business. As business owners, we can now connect with large audiences without ever leaving our shop. Unlike in the past, relaying your messages and communicating with the public is now as simple as a tweet, a pin or a live video....
Having a strong digital presence is a must for any business in today’s world, especially for a cannabis business. Without it, your business won’t be found while your competitors will be causing you to lose customers. But navigating the digital space can be complex and...
Social media marketing is about much more than posting. What kind of content are you sharing? Are you writing your own? Are you getting enough engagement for the time you’ve put in? You want your audience to be as big as possible and that starts with creating a...
Marijuana business marketing is a budding industry, but federal law prevents cannabis companies from soliciting customers on social media, and in some states, email. Instagram has been cracking down on marijuana dispensaries, manufacturers, and users. Social media...
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